FMCNA Homepage

The new Fresenius Medical Care North America Homepage was one of the larger projects I worked on while at Fresenius. This redesign features our signature angled shapes that were revamped earlier in the year, as well as the use of color block modules. The color blocks were fashioned as a nod to our European site, which utilize a lot of bold color backgrounds to convey their messages. In addition, the staggered imagery that bleeds slightly off of these blocks create a more interesting approach to the media-to-text ratio.

With this approach, I helped outline the crucial aspects crafted specifically for our patients and draw in more viewers.